Inspired by the blue butterfly's positive symbolism and meaning, it is associated with communication, transformation, metamorphosis, evolution and growth. It also symbolises fresh beauty, creativity, upliftment, time, change and purpose. Despite the various meanings that exist with the blue butterfly, the spiritual significance of the colour blue includes transformation, rebirth, and good luck.

 

Through this inspiration, founder and CEO Yvonne Verrall, relates to the blue butterfly symbolism in her personal life journey as a natural evolution. Having started her career as a legal assistant and paralegal, has provided the grounding for her career in marketing and understands the legal aspects. She has also gained invaluable experience in various industry sectors from law firms, FMCG, Pilates and fitness studios, retail activewear, and banking, and has gained an indepth knowledge of the various businesses, as well as self-discipline, work ethic and compliance.

 

She has acquired more than 30 years of marketing, sales, sponsorships, advertising and PR experience in the corporate world, of which 19 years are within the financial services sector.

 

Furthermore, she is the founder and CEO of the activewear brand Brasilfit South Africa, and has 13 years of product importing, online sales, personal selling, sponsorships, marketing and PR experience in the athleisure retail, and health & fitness industry experience, including setting up e-commerce stores and point-of-sale (POS).

 

She is passionate about what she does, i.e. being an entrepreneur, marketer, digital creator, about life and nature, health and fitness, is an eternal optimist, and believes in delivering high standards to drive a great customer experience (CX) and in building quality relationships.

Founder and CEO, Yvonne Verrall

Her qualifications are recognised globally, namely:

 

• Master of Philosophy in Marketing (CX) (Final Year) (IMM Graduate School)
• Bachelor of Philosophy (Honours) in Marketing Management (IMM Graduate School)
• Postgraduate Diploma in Marketing Management (IMM Graduate School)
• Graduate Diploma in Marketing Managemernt (IMM Graduate School)
• Certificate in Public Relations (PRISA)
• Certified Sustainability Practitioner (Cambridge University)
• Certified eMarketer (Quirk/USB)